About

Jesus Coto is a strategic designer with more than a decade of experience working on brands for AI and SaaS companies. He's also a cyclist and likes to travel when he can.

He's worked on brand identity for big names like Schweppes, Nivea and GSK. Lately his focus has been European tech startups, including TourRadar.

He's currently CEO at The Branx, a branding agency for startups. The idea behind it is simple: a good brand is one of the best investments a growing company can make.

What I Do

• Brand Strategy: Positioning, naming and messaging for startups that are ready to scale.
• Brand Identity: Logo, visual language, typography and guidelines so the brand looks the same everywhere it shows up.
• AI & SaaS Branding: Helping tech companies stand out when most products in the category look and sound the same.
• Startup Consulting: Working with early-stage founders on how to talk about what they're building and grow the brand alongside the company.

Writing on Medium

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